Hawthorn, Melbourne
Every piece has lived
a life before yours
Vintage. Designer. Reimagined.
Thirty years of curating beautiful pre-loved fashion in the heart of Hawthorn — by Marie, for women who know quality.
Our Mission
Recycled and vintage women's clothing,
accessories and jewellery
Reincarnation Clothing has been giving beautiful garments a second life. We hand-select quality pre-loved pieces — from cashmere and silk to leather and linen — so you can dress beautifully while treading lightly on the planet.
Reuse · Recycle · Reduce
Our Philosophy
At Reincarnation Clothing, we believe that fashion doesn't have to come at the cost of our planet. We are dedicated to giving beautiful garments a second life — reducing waste, celebrating craftsmanship, and making luxury accessible.
We focus on reuse, recycle and reduce our usage of clothing, shoes, handbags, jewellery, and other accessories which are high quality luxury items such as leather, linen, cotton, wool and cashmere to name a few.
Every item in our store has been carefully selected for its quality, style and longevity. We believe that the most sustainable garment is the one already made — and that true style is timeless, not seasonal.
The most sustainable garment is the one already in your wardrobe.
— Reincarnation Clothing
Conscious Fashion
Why buy pre-loved?
Choosing pre-loved isn't a compromise — it's an upgrade. Better quality, better value, better for the world. Here's why more and more women are making the switch to circular fashion.
At Reincarnation, we've believed this from the very beginning — long before sustainability became a trend. Every piece in our store has been hand-selected by Marie for its quality, style and longevity.
Our story
Hawthorn
Circular fashion pioneers
92%
Less water used
vs. producing a new garment
70%
Lower carbon footprint
compared to fast fashion
30+
Years of circular fashion
at Reincarnation Clothing
Four good reasons
The case for pre-loved
Better for the planet
Every pre-loved piece you buy is one less garment manufactured. The fashion industry is one of the world's largest polluters — choosing second-hand is one of the most impactful things you can do.
Better quality
Vintage and pre-loved pieces were often made to last. You'll find cashmere, silk, leather and linen that outperforms anything on the high street today — at a fraction of the price.
Truly unique pieces
No two visits are the same. Pre-loved shopping means you'll never show up to an event wearing the same thing as someone else. Your wardrobe becomes a genuine reflection of you.
Incredible value
Designer labels, luxury fabrics and heritage pieces at a fraction of their original retail price. Sustainable fashion doesn't have to mean compromising on quality or style.
I have been purchasing 1st class recycled clothing from this business for over 20 years. A fantastic way to wear brilliant clothing for a fraction of the price.
— Robyn Harper, loyal customer since the 2000s
Sell With Us
Do you have pieces worth a second life?
We accept quality pre-loved women's clothing, accessories and jewellery on consignment. Bring in your pieces and earn up to 50% of the sale price — no fuss, no upfront fees.
50%
Your share
30+
Years trading
Free
To consign
Hawthorn, Melbourne
Every piece is better
seen in person.
Photos don't do justice to the texture of a cashmere coat or the drape of a silk gown. Come in, touch the fabrics, try things on — that's where the magic happens.
Google Reviews
What our customers say
4.9
22 reviews
Verified reviews
Olena MacCallum
“What an absolute find! This place is a treasure chest and really deserves a thorough look! Stunning Miu Miu leather skirt, Jerome Dreyfuss handbag and a Camilla dress. The owner was absolutely lovely and made me feel so welcome and comfortable to take my time and browse! Thanks so much Marie. Will definitely be back.”
Christian Townsend
“Marie at Reincarnation is such a wonderful lady. She stocks high quality clothes and is a true believer in helping reduce waste by recycling clothes.”
Mira Cohen
“My favourite vintage store in Melbourne! Marie is so helpful and really values her regulars. I have found some of my favourite pieces from here.”
Follow Along
@reincarnation_recyclables
New pieces arrive all the time — follow us on Instagram to be the first to see them.
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Visit Our Boutique
Experience vintage fashion in person
Reincarnation Clothing
Hawthorn, Melbourne
Hours
Tuesday – Saturday
10am – 4pm
Phone
0428 222 729
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new arrivals
Marie is constantly sourcing beautiful new pieces. Sign up and you'll hear about them before anyone else — from fresh designer finds to rare vintage gems.
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